Monday, July 15, 2013

Ella Umbrella Review and Giveaway


Minneapolis isn't a terribly rainy city most years, but we've had LOADS of rain so far this spring and summer and I'm sure there's more to come. So when the folks at Ella Umbrella reached out, I was eager to work with them. The company is locally owned, and stocks windproof, travel, golf, and many other styles of umbrellas. Many of which feature gorgeous prints and thoughtful design details.

I have a sky-print umbrella that I adore, but it is a hook style and quite large. In addition to the local rain we've been experiencing, I'm planning for an upcoming trip to a rainy clime so I opted for a collapsible style. I was sent this Marimekko Lumimarja Auto Lux Umbrella to review and keep.*



This is a $69 umbrella, which seems like a lot of dough. But I've been using cheapie collabsibles for decades and let me tell you there's a reason the Auto Lux is spendy. It is WORLDS better than every other collapsible I've ever used. For starters, the compact case actually has a zipper, making it a thousand times easier to slip the collapsed umbrella back in. The action is remarkably smooth - lacking the jerkiness of most similar models - and the construction is sturdy, holding up admirably to fairly gusty wind. When you're holding this umbrella, you can just tell it's a high-quality model. And, of course, it's awfully pretty.


I'm a sucker for a Marimekko print - Ella Umbrella stocks seven - and this elegant neutral has won my heart.



I'm delighted to be partnering with Ella Umbrella to offer one Already Pretty reader the umbrella of her choice, value up to $69! Here's what you've got to do to enter:
  1. Be a U.S. resident.
  2. Visit Ella Umbrella and peruse the gorgeous offerings.
  3. Leave a comment on this post telling us which umbrella you'd select from the shop if you won, and A VALID E-MAIL. Comments without a valid e-mail in the comment will be disqualified. (Best policy: note your e-mail like this: sally [at] alreadypretty [dot] com)
  4. Cross your fingers!
Enter by midnight CST on Sunday, July 21, 2013. I'll draw a winner at random the following day. This giveaway is open to U.S. residents only.

Good luck!

*CMP.ly/2

131 comments:

Alyson Ballew said...

Marimekko Blue Kaivo

alyson (dot) ballew (at) gmail (dot) com

Eden said...

They have one based on the stained glass work of Frank Lloyd Wrigth! Love!MoMA Water Lilies Umbrella. Email is edenalison (at) gmail (dot) com



Laura said...


The Marimekko Blue Kaivo Mini Umbrella is GORGEOUS!!

silentlistener 1 at gmail dot com

Anonymous said...

I would love the red and white one; it's so pretty!

Thanks, Sally :)

Leah M.
leah(dot)c(dot)murray(at)gmail(dot)com

Mym Johnson said...

It was a tough decision between the MoMA Sky Umbrella and the Fulton Black Birdcage, but I think the deciding factor is that the MoMA Sky would fit in my purse.

redglasses [at] gmail [dot] com

Elsa said...

SO many choices! I'm tempted by all the windproof options (because wind has, of course, been the downfall of all my previous umbrellas) and also by so many bright, colorful umbrellas...

... but I find myself endlessly charmed, just as I was the first time I saw one, by the Moma sky umbrella, businesslike black on the outside and bright sky with puffy clouds inside. And it's even travel-sized!

elsa [dot] macbebekin [at] gmail [dot] com

Louise said...

Oo, I love the Marimekko Blue Kaivo Mini! Such gorgeous blues.

louise (dot) hornor at gmail [dot] com

Thanks for hosting this giveaway.

Bethany C. said...

I like the Blunt Classic Grey Umbrella.

b(dot)cardone(at)hotmail(dot)com

Anonymous said...

moma color wheel

maggieedna (at) gmail (dot) com

Anonymous said...

Frank lloyd wright umbrella.
Mary
mcgbol7@turbonet.com

Jennifer said...

MoMA Water Lillies collapsible!

aubrechtj [at] gmail (dot) com

Anonymous said...

Definitely the Marimekko Unikko Red / White Mini-Manual Umbrella. Adorable!
ekmarquez (at) gmail.com

sewmuch2learn said...

I love your choice! The Marimekko is a beautiful design. My fingers are certainly crossed. You can find me at ksgentry (at) insightbb (dot) com

Laura said...

I'm a sucker for Marimekko prints, so I'd pick the Unikko in red/white.

ltarwater at yahoo.

Keilexandra said...

I want the same umbrella that you have, Sal! Zippered case, that's genius.

keilexandra (at) gmail (dot) com

Anonymous said...

I'd get the blunt mini black reflective windproof umbrella because wind is always the downfall in NYC to many an umbrella.
bls.spencer (at) gmail (dot) com

Your giveaways are always the best. Thanks, Sally!

Anonymous said...

I love the Marimekko Unikko Red/White Lux Umbrella.

clux (at) outlook (dot) com

Anonymous said...

MoMA Sky

red_bug_jen (at) yahoo (dot) com

Unknown said...

I love the Marimekko Unikko Red/White! The flowers would cheer me up on a rainy day.

Ekaterina Rotman said...

I love this one http://www.ellaumbrella.com/la-selva-monet-garden-umbrella.html
The Monet Umbrella.
Sure hope I win :)

email is wedding1105 at gmail.com

indigorchid said...

Oh, I had an umbrella stolen from me with that same collapse-button, and it was hands down the best umbrella I've ever had (And I live in my country's rainiest city!). For that reason, I would also go for a Marimekko lux model (that button!), and probably the same taupe model shown.

indigorchid (at) gmail (dot) com

Sue said...

I like the metaphorical comment of the MOMA sky umbrella with the black top and the blue underside! s_warga at hotmail ,dot, com

Kathie said...

Torn between the Marimekko Lumimarja and the van Gogh Starry Night...I think the Marimekko wins for now, though! What a cool company! I love all their selections. Thanks, Sal! kathiemoffett (at)yahoo (dot)(com)

Anonymous said...

Send walk the chalk mini (I live in a windy place!)

wam6000@yahoo.com

latanya t said...

Fulton Birdcage Black Bubble Umbrella

dlatany at gmail dot com

RRL said...

I love the Fulton Pastel Spot Open & Close Superslim Umbrella.

runningredletters (at) yahoo (dot) com

Shana said...

I love the red/white Marimekko Unikko.

shanahattis at gmail dot com

Ry Smith said...

I don't think I've ever had a NICE umbrella before!! Love everything they offer, but am particularly partial to the Fulton Tiny Paper Flowers one. :)

ryans (at) vancamplaw (dot) com

Marsha said...

Monet Water Lilies umbrella

marshalees at aol dot com

gnfrentzel said...

I love an auto umbrella and yo're right about the marimekko prints, they are lovely!!

gnfrentzel[at]hotmail[dot]com

bubu said...

I love the Marimekko prints too - I would opt for the unikko red/white mini-manual, because I love a jolt of cheerful color on a gray and rainy day. And that one would fit well in my work tote.

brendamulrich[at]gmail[dot]com

queenrandom said...

Marimekko Unikko Black / White Lux Umbrella

queenrandom1 [at] gmail [dot] com

EvaNadine said...

what a coincidence -- i was talking to a coworker just yesterday about my need for a new umbrella! i love the auto-umbrellas, but i want one that's sturdy, yet small enough to fit into my work tote. and i don't want to spend a ton on it -- it's a tall order!
if i were to win this giveaway, i would be ALL OVER the London Fog Windguard Snake Umbrella w/LED! i normally try to pick up an umbrella with some color (folks here in the DC area tend to go for basic black) but the snakeprint on this one just speaks to me. :)

sam2979 [at] gmail [dot] com

Ashley said...
This comment has been removed by the author.
Ashley said...

In New York a good umbrella is a necessity! I would go with the London Fog Khaki Tartan Stick Umbrella!

Thanks!
Ashley

petrylaka (at) gmail (dot) com

Regina said...

The one you posted about is gorgeous! That's what I would pick.


gina (dot) stanton (at) gmail (dot) com

Jackie said...

Fulton Birdcage Dots Bubble Umbrella!

jackieregales8 (at) gmail (dot) com

kati said...

I have a hot pink rain coat, so I'd go for the Marimekko Unikko Red/White Lux umbrella.

kati (dot) letourneau (at) gmail (dot) com.

Tragic Sandwich said...

I love that Marimekko Unikko Red/White Lux! It looks like just the thing to brighten up a rainy day.

tragicsandwich (at) tragicsandwich (dot) com

Jana said...

I love the same one you got - the Merimeko Auto Lux one. So pretty!

jana [dot] koh [at] gmail [dot] com

Meghan said...

Honestly I like the one you picked best, too!

Marimekko Lumimarja Taupe Auto Lux Umbrella

theseventhsphinx(at)gmail(dot)com

Myndie Turner said...

Definitely the Moma color wheel umbrella.
Myndie [dot] Turner [at] gmail [dot] com

Sarah Parks said...

I like the Marimekko Unikko Red/White Lux Umbrella. The bright colors are so cheerful, but the taupe floral is a close second place.

sethsarahparks (at) gmail (dot) com

Dr Skylaser said...

moma color wheel--or maybe sky, so hard to choose! paintbrushzahir (at) gmail (dot) com

Marcy said...

I'd pick the Marimekko Lumimarja in your post, and the MoMA Color Wheel is a close second!

mjbrant (at) gmail (dot) com

Turophile said...

Marimekko Mini Kaivo Brown Umbrella

eawefel (at) gmail (dot) com

Anonymous said...

My favorite is the fulton spot flat mini umbrella. I would love to win this!

Jen
cliffennifer[at]roadrunner[dot]come

Anonymous said...

Love, love, love the Leighton Nimbus Cloud Auto-Open Umbrella!

iamdawn [at] gmail [dot] com

eve said...

Definitely the classic red/white Marimekko lux. It always helps to be highly visible in the rain.
eveningg at aol dot com

Anonymous said...

The Unikko Black / White for sure! Neutral, but with a graphic pop!

lilmo(dot)funky(at)gmail(dot)com

K Diane said...

LOVE the La Selva Van Gogh Starry Night Auto Umbrella!!

kdianehodges (at) gmail (dot) com

Anonymous said...

The one you have is elegant, but I love Marimekko.
Kris

cry[dot]speck[at]gmail[dot]com

Phira said...

I clicked through because I fell in love with the photo you posted; I definitely would want the Marimekko Lumimarja Taupe. Gorgeous!

sabend (at) gmail (dot) com

Dara said...

I was going to go with one of the other MoMA designs, but another commenter noticed the MoMA Water Lilies Umbrella and oh my word yes. I'm waiting for the current graphic-prints trend to come back to Frank Lloyd Wright!

dara (dot) lind (at) gmail (dot) com

Anonymous said...

Like many other commenters, I find the Marimekko Blue Kaivo umbrella very appealing.

zkzg AT yahoo DOT com

Karla said...

Love all the different options! I think a pop of color would be great on dreary days, so I would pick the Marimekko Unikko Red/White Lux Umbrella.

bagdriwicz (at) hotmail (dot) com

elizabeth said...

Without a doubt, the Marimekko Blue Kaivo! elrichey (at) gmail (dot) com

Ginny said...

Leighton Platinum Panda Umbrella

scrappydesigns at gmail dot com

Barb Witkowski said...

Love the Fulton Pastel with the dots! It would be so cheerful on a gloomy rainy day!

Barbwit56 (at) hotmail (dot) com

Galena said...

I'd pick the London Fog Leopard Windguard Umbrella w/ LED Handle.

ostipow at gmail dot com

Mia said...

Ahhh, so pretty! I think your choice is the prettiest, and I've never had a really nice umbrella. (Until recently, my go-to was a free one that my mom got in the mail from the ASPCA that had dogs and cats all over it, haha.)

Thanks!

figwiggin[at]gmail[dot]com

Anonymous said...

I would have to have the MoMA Cooley umbrella. It's a famous Frank Lloyd Wright stained glass pattern - and I make stained glass! Thanks! 2kellymike (at) earthlink (dot) net

Anonymous said...

I'd go with the same one you have, Sal, or the Fulton SoHo Rainbow Umbrella, or the MoMa Sky Umbrella. So hard to choose just one!

lydiahlane [at] hotmail [dot] come

Jessica said...

The Fulton Birdcage Dots Bubble Umbrella would make dreary rainy days much more bearable. :)

jlhostetler [at] gmail [dot] com

poodletail said...

Hello! I'm in Seattle, folks! I've been looking for a nice umbrella since I moved here 2 years ago. I want one that's a) lightweight b) well-made c) pretty! The Ella brollys all fit the bill! Here's my favorite: Marimekko Unikko Red/White Lux Umbrella

Bring me the brolly! xo

poodletail AT mac DOT COM

The Maine Adventurers said...
This comment has been removed by the author.
Abby B. said...

I love the Marimekko Unikko Red/White Lux Umbrella, such a fun pattern!

abby (dot) brostek (at) gmail (dot) com

Anonymous said...

Love the Marimekko Unikko black/white lux umbrella! (They need an adult version of the daisy umbrella- so fun,)

bader4 [at] comcast [dot] net

Anonymous said...

I would choose the Fulton Contessa Croc Umbrella. The ruffle border is too cute!

hachadwin [at] yahoo [dot] com

Anonymous said...

I saw the photo and IMMEDIATELY ID'ed the Lumimarja print. (It is my faaaaavorite.) And absolutely the one I would pick if I won!

whilst@gmail

Anonymous said...

Marimekko Unikko Red/White Lux Umbrella

solnich [at] gmail [dot] com

Tanya said...

Love the Marimekko Mini Kaivo Brown Umbrella!
tanyaihnen [at] hotmail dot com

cabindweller said...

I'm going uber-practical and choosing the Senz Mini Windproof Black Umbrella.

leslie [dot] rutkowski [at] gmail [dot] com

Kristin said...

love the monet's garden and the pastel polka dots!

Anonymous said...

I would love the GOGGLES Yellow Bubble Umbrella! annabanana95616[at]yahoo[dot]com

Thank you!!

Mme. K said...

The La Selva Rose umbrella is gorgeous.

http://www.ellaumbrella.com/la-selva-rose-umbrella.html


krasowska (at) gmail (dot) com

Nicole said...

Love the one you have here best! The Marimekko Lumimarja Taupe Auto Lux Umbrella. Beautiful and neutral!

nicole (dot) masone (at) gmail (dot) com

Anonymous said...

I'd have to pick the Marimekko Lumimarja Taupe Auto Lux; the print is so elegant!

dropping.keys (at) gmail (dot) com

Anonymous said...

For rainy Seattle, the red/white
Marimekko!

cute-shoes(at)hotmail(dot)com

Patricia said...

I'm in love with the Fulton Tiny Pink Polka Dots collapsible umbrella! Polka dots are kind of my thing, and it's the perfect shade to brighten up a rainy day on campus.

pakwalli [at] umail [dot] iu [dot] edu

Katharine said...

MoMA Water Lillies and my email is katharine [dot] barnett [at] yahoo [dot] com

Fiona said...

Marimekko Unikko black!

Fiona [dot] sheridan [dot] mciver [at] gmail [dot] com

SarahinSalem said...

I would have to say the London Fog tartan.

sarah47clews[at]gmail[dot]com

tracy said...

I think that the Fulton Tiny Paper Flowers Umbrella would look really nice with my new bright salmon colored (short) trench coat!

tracy (at) fireflyfields (dot) com

Avonlea said...

I like the one you got, the Marimekko Lumimarja Auto Lux Umbrella.
sahirah (dot) dance (at) yahoo (dot) com

Alyssa said...

I love the Marimekko Lumimarja Auto Lux Umbrella! But, the MoMA Sky Umbrella is pretty adorable.
avincent17 (at) gmail (dot) com.

ingrid said...

I love the design of the umbrella you have, but I'm torn between that one, a cloudy sky umbrella (always wanted one) and the Marimekko Unikko Red/White.

ilembach[at]yahoo[dot]com

Anonymous said...

Love the Fulton contessa floral umbrella.

brainsandbubbly at hush dot com

Gerri said...

The Marimekko Unikko Red/White Lux Umbrella is adorable!!!

geepeace (at) yahoo (dot) com

Thanks!

Rebecca said...

I would have to agree with your choice. I'd get the Marimekko Lumimarja.
kentuckyinmaine {at} gmail [dot] com

Danni said...

I'd get the Marimekko Unikko Red / White Mini-Manual Umbrella, I think I would b e the perfect size to fit in the car for emergencies and the print is so cheerful!
somethingducky(at)gmail(dot)com

GinaMarie said...

Good Lord that was hard! I still keep coming back to the one you picked though!
Marimekko Lumimarja Taupe Auto Lux Umbrella
ginad2@optonline.net

Anonymous said...

Ooh, I love the fulton grey chancellor weave! The shape is nice and the pattern.

katelyn (dot) knight (at) gmail (dot) com

Rose said...

Oooh--lovely! if I won, I would select Marimekko Unikko Red/White Lux Umbrella. Rainy overcast days deserve bright colors.

Thank you for the opportunity!

Rose in SV
mesor4 at gm4il(dot)com
(please replace the 4s with a's)

Margot907 said...

There are so many to love, but I think I would go with the same one as Sally. The Marimekko Lumimarja Lux in taupe.

margot(dot)w(at)gmail(dot)com

Susan said...

Marimekko Unikko Red / White Mini-Manual Umbrella

susanledford9(at)gmail(dot)com

Anonymous said...

I would choose the Marimekko Unikko Red/White Lux Umbrella - so pretty!

asurginer(at)g mail (dot) com

Maricel Edwards said...

Ooooh! The Marimekko Blue Kaivo Mini Umbrella for sure! TARDIS blue all the way!

mtsedwards(at)g mail(dot)com

Kat Belle said...

I really love the Fulton Birdcage silver metallic, I would stay so dry!

krbelle [at] gmail [dot] com

Anonymous said...

The Marimekko Blue Kaivo mini would brighten things up nicely on a rainy day. Thanks for doing the giveaway!

firetweed [at] gmail [dot] com

NancyN said...

Fun fun!
Fulton Chelsea City Stripe...

-NancyN

nnowalk (at) verizon [dot] net

Thanks for the chance!

Justy said...

I like the Marimekko Unikko Red/White Lux Umbrella the best, bright colors make everything better during the rainy months.
justyaire [at] gmail [dot] com

Stephanie said...

Ooh...LOVE the marimekko unikko in red/white or black/white!!

iamslai at gmail dot com

LaJulia said...

Certainly would get the Marimekko Unikko Red/White!!! Love the pattern.

julia [dot] lilinoe [at] gmail [dot] com

Lori said...

This is so perfect! I'm moving in the next few weeks from the middle of the desert to the rainy pacific northwest. I'm a little nervous for all that wetness to say the least. With a beautiful umbrella I think I might enjoy it though :)

I really love the one you picked: Marimekko Lumimarja Taupe Auto Lux Umbrella.

Thanks for hosting such a great giveaway! Good luck everyone :)

only (dot) lori (at) gmail (dot) com

Anonymous said...

Marimekko Lumimarja Taupe Auto Lux Umbrella
Julie (dot) Plaut (at) gmail (dot) com

Anonymous said...

I'd like to get the Senz Gray windproof mini umbrella. Here's hoping! yahtzee63 at gmail dot com.

lubushigirl said...

Love the Marimekko Unikko Red/White Lux Umbrella!

alicoady(at)gmail(dot)com

Anonymous said...


La Selva Rose Bouquet Auto Folding Umbrella in a heartbeat! So beautiful!


webb [dot] laura [at] gmail [dot] com)


Anonymous said...

What an awesome company! Fabulous prints. I'm going to pick the London Fog Windguard Snake Umbrella w/LED for the Colorado winds & rain. Thank you!

heather_L_aanthony[at]yahoo[dot]com

Anonymous said...

What an awesome company! Fabulous prints. I'm going to pick the London Fog Windguard Snake Umbrella w/LED for the Colorado winds & rain. Thank you!

heather_L_anthony[at]yahoo[dot]com

Sorry, screwed up my own email address!

Anonymous said...

Actually the one that you have -- the Marimekko Taupe Lumimarja. Pretty. :)

hhoersting [at] gmail [dot] com

Anonymous said...

I would like the Marimekko Lumimarja Taupe.

Nanioid [at] q [dot] com

M-C said...

I looove your choice, the Marimekko Lumimarja Taupe Auto Lux Umbrella - foldable is great for those fickle-weather places, neutrals most versatile, and Marimekko still makes my heart go pitter-patter :-). This print particularly is so Finno-Japanese, a marvel of simplicity.

Encouraging robot spam scraping by making people use their email when you already have it from their login is kind of icky. But anyway, here it is unagi.sf which is at the gmail sort of com.

Jennifer L said...

I actually really need a travel umbrella. The Marimekko Unikko Black / White Mini-Manual Umbrella is so cute!

jlinl[at]juno[dot]com

Pearlie said...

I love the same one that you do! Marimekko Lumimarja. I just moved to Portland and will desperately need an umbrella soon, and tomorrow is my birthday... Really!

Anonymous said...

I would get the Totes Magenta Flat Mini Umbrella! Such an awesome color!

My email address is jbrant (at) wbmi (dot) com

Karina said...

The MoMA Water Lilies Umbrella is perfect!

karina(dot)m(dot)ward(at)gmail(dot)com

Sara said...

Marimekko Unikko Red/White Lux Umbrella yes please


zaya bijoux at g mail dot com

LadyWild said...

Fulton Tiny Paper Flowers Umbrella

Ravenwildharber(at)gmail(dot)com

Anonymous said...

I like the Marimekko Lumimarja Taupe Auto Lux Umbrella.

jsancken[at]hotmail[dot]com

(jsancken@hotmail.com)

trista mj said...

I would like to win this one as a gift for my commuter husband. It is really unique.
http://www.ellaumbrella.com/senz-umbrella-mini-grey.html

tristamj at hotmail dot com

Margaret said...

So many to choose from - though I have to agree on the Marimekko umbrellas- so cute. I'd probably do the Red Unikko Umbrella

margaret.mmh [at] gmail [dot] com

Claire said...

This one is so lovely! I'd probably bump into everything because I'd be too busy staring up at it to look where I'm going.. http://www.ellaumbrella.com/la-selva-starry-night-umbrella.html

kaleidoscopequeen at gmail dot com

rachel said...

how fun is the Fulton Birdcage Red Bubble Umbrella???

Anonymous said...

I would choose one of the windproof umbrellas. (extemter at hotmail dot com)

miscellaneouscraftiness said...

I really love the Fulton Contessa Croc Umbrella.

Carolyn's mom said...

Marimekko Blue Kaivo

ruth(dot)bernstein(at)verizon(dot)net

Katie Contests said...

I'd select the Leighton Windefyer Wind Resistant Blue Golf Umbrella for my dad

blog.katiecontests[at]gmail[dot]com

Anonymous said...

I like the Marimekko Lumimarja Taupe Auto Lux Umbrella you show here!

originalsprout [at] hotmail [dot] com

Anonymous said...

I would choose the Tiny Paper Flowers umbrella

TLubomski [at] aol [dot] com